Internet Advertising: Action Web Media: Complete Internet Development: Established 1993

Internet users can shop for goods and services around the clock from nearly anywhere on Earth. But how will all these people find you?

Times are changing.
Internet advertising has changed considerably over the past decade, and exponential growth of the number of new business web sites has has been matched or even exceeded by exponential growth in competition for Internet ad space.

Some things remain the same.
While the major search engines do still list web sites for free in the "organic" sections of their pages, there is simply no way to guarantee where a site will be listed here. This is because organic search listings are automatically harvested from The Web with robots and spiders, then ultimately generated and placed on the search pages by the respective search engines' algorithms.

What about email marketing?

The face of email marketing has also seen big changes over the last several years.

Many steps have been taken by the Internet industry and laws have been passed to try to curb the proliferation of "spam" or unsolicited email. Unfortunately, these programs have done little to stop the flow of spam, but have inadvertently made it harder for legitimate advertising email to reach it's intended viewers.

For these reasons, at this point in time, we are not recommending any bulk email campaigns to our clients.

So what else can we do?
In the late 1990s, the major search engines realized that they were not making money by giving away free listings, and so, "paid inclusion" was born. Paid search results can be seen on almost every major search engine, usually on the top, bottom and right hand margins of the pages. They usually are indicated with words like "Sponsored Listing." Each time an Internet user clicks on one of the sponsored links, the advertiser is charged a "clickthrough" fee. Through careful choice of search keywords and by selecting appropriate target pages on the advertiser's web site, these "pay-per-click" campaigns can be very effective.

Organic search listings? Paid search listings? Which is right for your business??
The answer is: Both. At Action Web Media, we approach Internet advertising in 2 phases:

Organic Search
Analyze the client's web site then take the necessary steps to optimize all desired pages for appropriate placement in the organic search engine listings. We do this using standard, ethical, non-spamming, search-friendly techniques.
Paid Search or Pay Per Click (PPC)
First, we research and estimate what the client's competition is paying for a similar PPC campaign, and determine what our client is willing to budget for monthly clickthroughs.

Next, we analyze the client's web site and take the necessary steps to optimize all desired pages as appropriate targets for their respective paid inclusion keywords.

Next, keywords, phrases and descriptions are chosen and the PPC campaigns are implemented.

Finally, we monitor clients' PPC campaigns on a daily basis to ensure keyword listings are placed the highest they can be on the search engines while remaining within each client's monthly clickthrough budget.